The chart below shows the films that are scheduled to be fielded this week. Titles one through eight are set, nine and 10 are subject to change if an unexpected event disrupts the schedule. If…
Weekend Preview: Audience Enthusiasm Behind ‘They Will Kill You’ Speaks Volumes About Horror
Earlier this year, we established the baseline horror audience with January’s Primate. With it, we highlighted the foundational metrics and ratios that apply to horror releases throughout the rest of 2026. This helps uncover which…
Tracking Schedule – Week of 3/23
The chart below shows the films that are scheduled to be fielded this week. Titles one through eight are set, nine and 10 are subject to change if an unexpected event disrupts the schedule. If…
Weekend Preview: How ‘Project Hail Mary’ Demonstrates the Power of Tracking Growth
After Scream 7 became the first film of the year to open above $50 million all eyes are on which movie will do it next. The question is if a new-to-screen concept can plant its…
Hollywood Is Having the Wrong AI Conversation
Every major AI headline in Hollywood right now is about replacement. AI-generated scripts. Synthetic actors. Machine-made visual effects. Studios licensing characters to AI platforms. An entire ecosystem bracing for another labor negotiation in 2026 where…
Tracking Schedule – Week of 3/16
The chart below shows the films that are scheduled to be fielded this week. Titles one through eight are set, nine and 10 are subject to change if an unexpected event disrupts the schedule. If…
Weekend Preview: ‘Reminders of Him’ Keeps the Colleen Hoover Train Rolling
Horror has made huge comebacks within the last few years, but another subgenre has also carved out its own corner of success thanks to its own dedicated audience: the romantic drama. From Fifty Shades of…
Tracking Schedule – Week of 3/9
The chart below shows the films that are scheduled to be fielded this week. Titles one through eight are set, nine and 10 are subject to change if an unexpected event disrupts the schedule. If…
Weekend Preview: Pixar’s ‘Hoppers’ Poised to Break Animation’s Consistency
Animation is the go-to choice for family movie-going while also providing a reliable return for theaters. Over last year, and excluding juggernauts like Zootopia 2, animated films have consistently opened in the $15 million to…
Early Movers: Can Netflix’s ‘Narnia’ Reactivate a Dormant Franchise?
Early Movers is a monthly Greenlight Analytics series designed to surface which upcoming films are breaking through early and how they’re doing it. Each installment examines both full-funnel standouts and month-over-month momentum, offering a clearer…