The chart below shows the films that are scheduled to be fielded this week. Titles one through eight are set, nine and 10 are subject to change if an unexpected event disrupts the schedule. If…
Weekend Preview: What Type of Scary Movie is ‘Scream 7’ at the Box Office?
As we previously covered, there were early indicators for which films could be 2026’s first $50 million openers (or close to it). However, separate data points do not tell the whole story. Trends over time…
Box Office Behavior: Why Studios Still Spend Millions On Super Bowl Trailers
The Super Bowl was played two weeks ago as of this writing. In a one-sided competition, the most compelling drama may have occurred between the game play. The average 30-second ad spot this year cost…
Tracking Schedule – Week of 2/23
The chart below shows the films that are scheduled to be fielded this week. Titles one through eight are set, nine and 10 are subject to change if an unexpected event disrupts the schedule. If…
Weekend Preview: ‘I Can Only Imagine 2’ and Identifying Genre Fan Patterns
Horror and action have dominated the release schedule so far this year, and many of those exhibited similar patterns. As seen in previous analysis, the similarities help identify better audience comparisons, but do these patterns…
Tracking Schedule – Week of 2/16
The chart below shows the films that are scheduled to be fielded this week. Titles one through eight are set, nine and 10 are subject to change if an unexpected event disrupts the schedule. If…
Tracking Schedule – Week of 2/9
The chart below shows the films that are scheduled to be fielded this week. Titles one through eight are set, nine and 10 are subject to change if an unexpected event disrupts the schedule. If…
Weekend Preview: Understanding Consistency Over Comparisons for ‘The Strangers: Chapter 3’
Tracking numbers in a vacuum can often appear arbitrary. A film can have a rate of 50% Theatrical Intent, but how many times has that translated into a domestic haul of more than 100 million…
Early Movers: Can ‘The Super Mario Galaxy Movie’ Grow Beyond Its Breakout?
Early Movers is a new monthly Greenlight Analytics series designed to surface which upcoming films are breaking through early and how they’re doing it. Each installment examines both full-funnel standouts and month-over-month momentum, offering a…
Tracking Schedule – Week of 2/2
The chart below shows the films that are scheduled to be fielded this week. Titles one through eight are set, nine and 10 are subject to change if an unexpected event disrupts the schedule. If…