Despite the middle-class squeeze, mid-budget movies can and do still succeed, albeit in separate ecosystems. Hollywood is struggling far more with a marketing problem than an audience issue. As the New York Times recently argued, studios are adept at flooding traditional channels with loud, expensive shotgun-blast marketing. But advertising—which is designed to elicit a decision from the consumer—is driven by segmenting, sequencing, and message alignment. And that’s exactly where mid-budget titles either out-perform expectations or get KOed on opening weekends.

Two new films added to The Quorum this week: David and Dead Man’s Wire. Films being updated include The Running Man, Five Nights at Freddy’s 2, and Springsteen: Deliver Me From Nowhere.