In the midst of a perceived superhero slump, one hero rises above all others (including an overperformer from ancient Greece two weeks prior) to become the pinnacle of what the blockbuster summer genre has to offer: Spider-Man. Almost five years...

There are two unshakable realities that help determine a company’s success or failure: both consumer attention and disposable income are terrifyingly limited resources. Without an endless supply of either, the sports and film industries attempt to establish squatter’s rights on...

This weekend marks the release of one of the most anticipated films of the year, The Odyssey from Christopher Nolan. Although anticipated in cinephile circles, without an established superhero IP or a Barbie boost, The Odyssey must complete a quest...

Awareness is a huge priority in the film industry, for better or for worse. In a practical sense, a film’s awareness establishes the immediate audience scope. Moviegoers who turnout for a film are only going if they know of the...

Angel Studios’ overperformers—Sound of Freedom, The King of Kings, and David—share a strong commonality: Solid Holiday Counterprogramming. This trio of titles not only made the most of their holiday release dates, but they also efficiently expanded their opening weekend target...