Data Pulse
Insights. News. Analysis.
Tracking Schedule – 5/18
The chart below shows the films that are scheduled to be fielded this week. Titles one through eight are set, nine and 10 are subject to change if an unexpected event disrupts the schedule. If that happens, titles in the...
Box Office Behavior: Stop Greenlighting the Best Case Scenario
Is the glass half empty or half full? Does every cloud have a silver lining or are you looking through rose-colored glasses? Personal lives may reward eternal optimists while punishing buzzkills. Your volume of annual wedding invites can attest to...
Weekend Preview: How ‘Obsession’ Redefines a Break Out
Following three consecutive anticipated summer releases, the third weekend of May might be quiet but is anything but empty. We’ve discussed throughout the year about the concept of breaking out to blockbuster-level, whether it involves riding high genre and franchise...
Tracking Schedule – Week of 5/11
The chart below shows the films that are scheduled to be fielded this week. Titles one through eight are set, nine and 10 are subject to change if an unexpected event disrupts the schedule. If that happens, titles in the...
Weekend Preview: ‘Mortal Kombat II’ Only Needed One Trailer
Following back-to-back women-driven hits, the summer movie season now begins for men with the release of Mortal Kombat II (ironically on Mothers’ Day weekend). With the different target audience sects between Mortal Kombat II and The Devil Wears Prada 2,...
Early Movers: Summer 2026 Has the Demand. Does It Have the Discipline?
Please indulge me for a moment as I do my best impression of a carnival barker (clears throat): “Step right up, folks, to the annual summer movie season. Come and see this hallowed Hollywood highway that stretches from early May...
Tracking Schedule – Week of 5/4
The chart below shows the films that are scheduled to be fielded this week. Titles one through eight are set, nine and 10 are subject to change if an unexpected event disrupts the schedule. If that happens, titles in the...
Weekend Preview: ‘The Devil Wears Prada 2’ Hits On Maintenance Over Growth
A legacy sequel? For summer? Groundbreaking. Summer movie season has begun. Michael over-performed like a blockbuster (as we expected). The return of Miranda Priestly is set to similarly open big. But how does one measure the enthusiasm for The Devil...
Tracking Schedule – Week of 4/27
The chart below shows the films that are scheduled to be fielded this week. Titles one through eight are set, nine and 10 are subject to change if an unexpected event disrupts the schedule. If that happens, titles in the...
Box Office Behavior: Hollywood Can’t Keep Up With Culture
Damien Chazelle’s Babylon was a critically divisive yet ambitious portrayal of Hollywood’s runaway train evolution in the 1920s. Martin Scorsese’s Killers of the Flower Moon was a stirring historical crime drama that challenged audiences with America’s ugly past. The Holdovers...
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