Data Pulse
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Weekend Preview: ‘The End of Oak Street’ Attempts to Find Sci-Fi’s Surly Audience
Near the tail end of summer, new releases strive to fight it out to be the next potential surprise hit. Although unlikely to be the next Odyssey or Spider-Man, the slight distance from those all-consuming films opens a new window...
Weekend Preview: ‘One Night Only’ Aims for the Romance Genre’s Moving Target
One Night Only will try to carve out an audience this weekend in between two mega-hits just as the romcom genre itself is still trying to carve out theatrical space. Romances definitely still make their mark. Netflix’s recent rom-com success...
Box Office Behavior: How ‘Spider-Man: Brand New Day’ Beat ‘No Way Home’
The streets of New York City, normally abuzz with around-the-clock activity equal parts raucous and riveting, were unusually quiet during the weekend of July 31st. I didn’t need to bob and weave through Grand Central’s normal flow of foot traffic...
Weekend Preview: ‘Spider-Man: Brand New Day’ Represents the Pinnacle of Audience Enthusiasm
In the midst of a perceived superhero slump, one hero rises above all others (including an overperformer from ancient Greece two weeks prior) to become the pinnacle of what the blockbuster summer genre has to offer: Spider-Man. Almost five years...
Early Movers: Is The Hunger Games Still a Blockbuster IP?
Hollywood is well aware that the defining franchises of the last several decades are showing signs of wear and tear. Star Wars, Marvel, DC, Jurassic Park, Fast & Furious—even the Minions are not immune to some degree of fatigue. In...
The World Cup and ‘The Odyssey’ Wanted the Same Audience. Both Won
There are two unshakable realities that help determine a company’s success or failure: both consumer attention and disposable income are terrifyingly limited resources. Without an endless supply of either, the sports and film industries attempt to establish squatter’s rights on...
Tracking Schedule – Week of 7/20
The chart below shows the films that are scheduled to be fielded this week. Titles one through eight are set, nine and 10 are subject to change if an unexpected event disrupts the schedule. If that happens, titles in the...
Weekend Preview: The Data Behind The Odyssey’s IMAX Moment
This weekend marks the release of one of the most anticipated films of the year, The Odyssey from Christopher Nolan. Although anticipated in cinephile circles, without an established superhero IP or a Barbie boost, The Odyssey must complete a quest...
The World Cup Is Not the Super Bowl (And That’s the Point)
Every year, the network broadcasting the Super Bowl seems to set a new record for the cost of a 30-second advertisement. And every year, Hollywood appears to ignore the results. Movie trailers during America’s most-watched annual telecast generate a surge...
Weekend Preview: ‘Moana’ & the Problem With Converting the Country
Awareness is a huge priority in the film industry, for better or for worse. In a practical sense, a film’s awareness establishes the immediate audience scope. Moviegoers who turnout for a film are only going if they know of the...
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