Data Pulse
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Weekend Preview: ‘Disclosure Day’ Tests if Steven Spielberg Still Has His Base
If the King of Blockbusters can’t get a summer tentpole film into blockbuster-metric territory, then is the film heading for a disaster day rather than “Disclosure Day”? No, as long as the metrics still appear in the target audience. Despite...
Weekend Preview: ‘Scary Movie’ Is Riding Horror’s Coattails
After the consecutive successes of Obsession and Backrooms, the industry eagerly awaits the next title to extend horror’s hot streak. But with Evil Dead Burn, the next franchise horror film (and only major studio horror film) not arriving until mid-July,...
Early Movers: Can ‘Cliff Booth’ Become Netflix’s First True Theatrical Event?
Netflix, long allergic to robust theatrical film campaigns, recently hit Hollywood with an exciting one-two punch. Greta Gerwig’s Narnia: The Magician’s Nephew will become the company’s first-ever global wide release in February, while Brad Pitt’s The Adventures of Cliff Booth——the...
Weekend Preview: ‘Backrooms’ is the Next ‘Weapons’
This year has no shortage of horror films, from studio franchises to original ideas and everything in between. All entries hope to duplicate the genre’s success from 2025, especially the one-two original horror punch of Sinners and Weapons. Although Obsession...
Weekend Preview: Redefining the ‘Star Wars’ Audience
Disney returns to its familiar Memorial Day weekend spot with the first Star Wars film in seven years—Star Wars: The Mandalorian and Grogu. The positioning is familiar for Disney, as eight years prior the studio released another Star Wars spinoff,...
Tracking Schedule – 5/18
The chart below shows the films that are scheduled to be fielded this week. Titles one through eight are set, nine and 10 are subject to change if an unexpected event disrupts the schedule. If that happens, titles in the...
Box Office Behavior: Stop Greenlighting the Best Case Scenario
Is the glass half empty or half full? Does every cloud have a silver lining or are you looking through rose-colored glasses? Personal lives may reward eternal optimists while punishing buzzkills. Your volume of annual wedding invites can attest to...
Weekend Preview: How ‘Obsession’ Redefines a Break Out
Following three consecutive anticipated summer releases, the third weekend of May might be quiet but is anything but empty. We’ve discussed throughout the year about the concept of breaking out to blockbuster-level, whether it involves riding high genre and franchise...
Tracking Schedule – Week of 5/11
The chart below shows the films that are scheduled to be fielded this week. Titles one through eight are set, nine and 10 are subject to change if an unexpected event disrupts the schedule. If that happens, titles in the...
Weekend Preview: ‘Mortal Kombat II’ Only Needed One Trailer
Following back-to-back women-driven hits, the summer movie season now begins for men with the release of Mortal Kombat II (ironically on Mothers’ Day weekend). With the different target audience sects between Mortal Kombat II and The Devil Wears Prada 2,...
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