“Now the Eagles get it back. They’re gonna run some clock… or maybe… THROW THE DAGGER. HURTS GOING DEEP, FOR IT ALL… DEVONTA SMITH!!! HE’S GOT IT!!! TOUCHDOWN!!!” The Super Bowl is built on moments…
Weekend Preview: ‘Send Help’ and Identifying Growth Opportunities
After establishing a baseline for horror, 20th Century’s Send Help is attempting to buck the average and overachieve. But beyond just future box office grosses, how can we quantify “growth” and “potential?” Recognizable on-screen talent…
2026’s First $50M Opener: The Race Between Romance and Horror
Remember during the streaming boom of 2019-2022 when Wall Street would inflate or punish media stocks based on quarterly subscriber numbers while completely ignoring profitability and free cash flow? It was the entertainment era equivalent…
Tracking Schedule – Week of 1/26
The chart below shows the films that are scheduled to be fielded this week. Titles one through eight are set, nine and 10 are subject to change if an unexpected event disrupts the schedule. If…
Weekend Preview: ‘Mercy’ and the Challenge of Finding the Right Box Office Comp
Data is more abundant today than ever and with AI to help automate processes (and preside over criminal trials), predicting film outcomes from standardized data should be easier, right? Well, not exactly. Processes can be…
Tracking Schedule – Week of 1/20
The chart below shows the films that are scheduled to be fielded this week. Titles one through eight are set, nine and 10 are subject to change if an unexpected event disrupts the schedule. If…
Weekend Preview: ’28 Years Later: The Bone Temple’ and the Sequel Marketing Test
The sequel to 28 Years Later, releasing only seven months after its June 2025 release date, is the third consecutive horror film of the new year and one of the most highly anticipated horror follow-ups….
Box Office Behavior: A Modern Playbook for Original & New-to-Screen Films
Unless you’ve been living under a rock — or the Rock, given his propensity for franchises — it’s clear that established intellectual property (films based on comic books, novels, video games, musicals, as well as…
Weekend Preview: ‘Primate’ Represents 2026’s Baseline Horror
One of the first major studio releases of the year this weekend is Primate, going up against January veteran Gerard Butler in Greenland 2: Migration. Also crowding the schedule is a host of holiday holdovers…
Early Movers: 4 Films Winning Every Early Signal in 2026
The domestic box office totaled roughly $8.6 billion in 2025—on par with 2024 and still 20–25% smaller than the boom years of the late 2010s. Hollywood’s common post-pandemic refrain of “Survive till 2025” has now…