Awareness is a huge priority in the film industry, for better or for worse. In a practical sense, a film’s awareness establishes the immediate audience scope. Moviegoers who turnout for a film are only going…
Weekend Preview: ‘Supergirl’ and the New Comic Box Office Reality
Last year saw the start of James Gunn’s new DC cinematic universe with Superman, which became the highest grossing comic book movie of the year ($354 million domestic). In 2026, Marvel retaliates by bringing in…
Weekend Preview: Can ‘Toy Story 5’ Go to Infinity & Beyond at the Box Office?
It’s easy to say Toy Story 5 will open to big dollars without any data. Death, taxes and blockbuster box office for this franchise are facts of life. Like The Super Mario Galaxy Movie, the…
Weekend Preview: ‘Disclosure Day’ Tests if Steven Spielberg Still Has His Base
If the King of Blockbusters can’t get a summer tentpole film into blockbuster-metric territory, then is the film heading for a disaster day rather than “Disclosure Day”? No, as long as the metrics still appear…
Weekend Preview: ‘Scary Movie’ Is Riding Horror’s Coattails
After the consecutive successes of Obsession and Backrooms, the industry eagerly awaits the next title to extend horror’s hot streak. But with Evil Dead Burn, the next franchise horror film (and only major studio horror…
Early Movers: Can ‘Cliff Booth’ Become Netflix’s First True Theatrical Event?
Netflix, long allergic to robust theatrical film campaigns, recently hit Hollywood with an exciting one-two punch. Greta Gerwig’s Narnia: The Magician’s Nephew will become the company’s first-ever global wide release in February, while Brad Pitt’s…
Weekend Preview: ‘Backrooms’ is the Next ‘Weapons’
This year has no shortage of horror films, from studio franchises to original ideas and everything in between. All entries hope to duplicate the genre’s success from 2025, especially the one-two original horror punch of…
Weekend Preview: Redefining the ‘Star Wars’ Audience
Disney returns to its familiar Memorial Day weekend spot with the first Star Wars film in seven years—Star Wars: The Mandalorian and Grogu. The positioning is familiar for Disney, as eight years prior the studio…
Tracking Schedule – 5/18
The chart below shows the films that are scheduled to be fielded this week. Titles one through eight are set, nine and 10 are subject to change if an unexpected event disrupts the schedule. If…
Box Office Behavior: Stop Greenlighting the Best Case Scenario
Is the glass half empty or half full? Does every cloud have a silver lining or are you looking through rose-colored glasses? Personal lives may reward eternal optimists while punishing buzzkills. Your volume of annual…