The chart below shows the films that are scheduled to be fielded this week. Titles one through eight are set, nine and 10 are subject to change if an unexpected event disrupts the schedule. If…
Weekend Preview: ‘You, Me & Tuscany’ Cracks Open the Romantic Genre Wars
The newfound consistent success of romantic drama literary adaptations has made it more difficult to properly project the rare theatrical rom com these days. Demographically, the target audiences may look similar. But Theatrical Intent can…
Tracking Schedule – Week of 4/6
The chart below shows the films that are scheduled to be fielded this week. Titles one through eight are set, nine and 10 are subject to change if an unexpected event disrupts the schedule. If…
Early Movers: Clarifying The ‘Avengers: Doomsday,’ ‘Dune 3’ & ‘Jumanji 3’ Battle
There’s a strong case to be made that the most valuable real estate on the theatrical calendar is the December holiday window. Kids are off from school, adults are off from work. Families are desperate…
Weekend Preview: ‘Super Mario Galaxy Movie’ Asks What Makes a Blockbuster?
Heading into 2026, box office analysts, film buffs, and even the general public could all make educated guesses as to the likely highest grossing movies of the year, including this week’s The Super Mario Galaxy…
Q1 2026 Box Office Takeaways: Predictable Demand, Chaotic Execution
The stock market largely subsists on quarterly earnings reports. Billions of dollars in company value spiking and sinking based on three-month snapshots of longer-term strategies. Share price charts begin looking like heart rate monitors. It…
Tracking Schedule – Week of 3/30
The chart below shows the films that are scheduled to be fielded this week. Titles one through eight are set, nine and 10 are subject to change if an unexpected event disrupts the schedule. If…
Weekend Preview: Audience Enthusiasm Behind ‘They Will Kill You’ Speaks Volumes About Horror
Earlier this year, we established the baseline horror audience with January’s Primate. With it, we highlighted the foundational metrics and ratios that apply to horror releases throughout the rest of 2026. This helps uncover which…
Tracking Schedule – Week of 3/23
The chart below shows the films that are scheduled to be fielded this week. Titles one through eight are set, nine and 10 are subject to change if an unexpected event disrupts the schedule. If…
Weekend Preview: How ‘Project Hail Mary’ Demonstrates the Power of Tracking Growth
After Scream 7 became the first film of the year to open above $50 million all eyes are on which movie will do it next. The question is if a new-to-screen concept can plant its…