The chart below shows the films that are scheduled to be fielded this week. Titles one through eight are set, nine and 10 are subject to change if an unexpected event disrupts the schedule. If…
Weekend Preview: ‘Mortal Kombat II’ Only Needed One Trailer
Following back-to-back women-driven hits, the summer movie season now begins for men with the release of Mortal Kombat II (ironically on Mothers’ Day weekend). With the different target audience sects between Mortal Kombat II and…
Early Movers: Summer 2026 Has the Demand. Does It Have the Discipline?
Please indulge me for a moment as I do my best impression of a carnival barker (clears throat): “Step right up, folks, to the annual summer movie season. Come and see this hallowed Hollywood highway…
Tracking Schedule – Week of 5/4
The chart below shows the films that are scheduled to be fielded this week. Titles one through eight are set, nine and 10 are subject to change if an unexpected event disrupts the schedule. If…
Weekend Preview: ‘The Devil Wears Prada 2’ Hits On Maintenance Over Growth
A legacy sequel? For summer? Groundbreaking. Summer movie season has begun. Michael over-performed like a blockbuster (as we expected). The return of Miranda Priestly is set to similarly open big. But how does one measure…
Tracking Schedule – Week of 4/27
The chart below shows the films that are scheduled to be fielded this week. Titles one through eight are set, nine and 10 are subject to change if an unexpected event disrupts the schedule. If…
Box Office Behavior: Hollywood Can’t Keep Up With Culture
Damien Chazelle’s Babylon was a critically divisive yet ambitious portrayal of Hollywood’s runaway train evolution in the 1920s. Martin Scorsese’s Killers of the Flower Moon was a stirring historical crime drama that challenged audiences with…
Weekend Preview: ‘Michael’ & the Jump From Biopic to Blockbuster
Summer movie season is about to kick off early with Lionsgate’s Michael. Although anticipation is high, biopic expectations would normally assert a ceiling for success. However, this ceiling only kicks in if Michael actually plays…
Tracking Schedule – Week of 4/20
The chart below shows the films that are scheduled to be fielded this week. Titles one through eight are set, nine and 10 are subject to change if an unexpected event disrupts the schedule. If…
Weekend Preview: ‘The Mummy’ and Horror’s Growth Problem
In the first quarter of 2026, horror came in many shapes and sizes—low budget overperformers, midbudget over- and underperformers, and new franchise releases. All followed common trends in horror. But the differences in scale between…