Every major AI headline in Hollywood right now is about replacement. AI-generated scripts. Synthetic actors. Machine-made visual effects. Studios licensing characters to AI platforms. An entire ecosystem bracing for another labor negotiation in 2026 where…
Tracking Schedule – Week of 3/16
The chart below shows the films that are scheduled to be fielded this week. Titles one through eight are set, nine and 10 are subject to change if an unexpected event disrupts the schedule. If…
Weekend Preview: ‘Reminders of Him’ Keeps the Colleen Hoover Train Rolling
Horror has made huge comebacks within the last few years, but another subgenre has also carved out its own corner of success thanks to its own dedicated audience: the romantic drama. From Fifty Shades of…
Tracking Schedule – Week of 3/9
The chart below shows the films that are scheduled to be fielded this week. Titles one through eight are set, nine and 10 are subject to change if an unexpected event disrupts the schedule. If…
Early Movers: Can Netflix’s ‘Narnia’ Reactivate a Dormant Franchise?
Early Movers is a monthly Greenlight Analytics series designed to surface which upcoming films are breaking through early and how they’re doing it. Each installment examines both full-funnel standouts and month-over-month momentum, offering a clearer…
Tracking Schedule – Week of 3/2
The chart below shows the films that are scheduled to be fielded this week. Titles one through eight are set, nine and 10 are subject to change if an unexpected event disrupts the schedule. If…
Weekend Preview: What Type of Scary Movie is ‘Scream 7’ at the Box Office?
As we previously covered, there were early indicators for which films could be 2026’s first $50 million openers (or close to it). However, separate data points do not tell the whole story. Trends over time…
Box Office Behavior: Why Studios Still Spend Millions On Super Bowl Trailers
The Super Bowl was played two weeks ago as of this writing. In a one-sided competition, the most compelling drama may have occurred between the game play. The average 30-second ad spot this year cost…
Tracking Schedule – Week of 2/23
The chart below shows the films that are scheduled to be fielded this week. Titles one through eight are set, nine and 10 are subject to change if an unexpected event disrupts the schedule. If…
Weekend Preview: ‘I Can Only Imagine 2’ and Identifying Genre Fan Patterns
Horror and action have dominated the release schedule so far this year, and many of those exhibited similar patterns. As seen in previous analysis, the similarities help identify better audience comparisons, but do these patterns…