Movie trailers have taken on an event-level status of their own in Hollywood. Anticipation for brief snippets from upcoming films across teasers, trailers and convention-exclusive releases creates its own distinct demand. The viewership numbers for…
Weekend Preview: Will ‘Resident Evil’ Rely on Video Game or Legacy Franchise Audiences?
Like 2025, this year will see a horror movie become the first heavy hitter of September, and potentially own the highest box office opening until the Thanksgiving window. Last year, The Conjuring: Last Rites ($84…
Weekend Preview: ‘Practical Magic 2’ Is a Lesson in Legacy Sequels
Legacy sequels are nothing new in Hollywood. Even subgenres within this gimmick follow their own trends. Specifically, female-driven cult classic legacy sequels reveal the varying degrees of success of recent attempts in duplicating or manifesting…
Weekend Preview: ‘By Any Means’ Splits the Difference Between Theatrical & Home Intent
One final summer vacation weekend for Labor Day can have a lot of options that take priority over the normal theatrical schedule. But “less of a priority” is a far cry from “no priority.” It…
Box Office Behavior: ‘Other Mommy’ Is Making the Most of the Nolan Bump
Movie theaters have been promoting coming attractions for more than 110 years. You’d think a century-plus of running the same playbook would prevent any one trailer from materializing into a “big deal” among jaded audiences…
Weekend Preview: ‘Coyote vs. Acme’ Tracking Doesn’t Resemble Most Family Films
With summer coming to a close and September’s potential heavy hitters (Practical Magic 2, Resident Evil) in sight, we must ask if there are any surprises left in summer? For the last week of August,…
Weekend Preview: How ‘Insidious: Out of the Further’ Reveals Horror Sequel Trends
We’re roughly three-quarters into 2026, and the power of the horror film is one trend from last that has definitely kept the course from year-to-year. But is that trend actually a consistent one in 2026?…
Box Office Behavior: How ‘Spider-Man: Brand New Day’ Beat ‘No Way Home’
The streets of New York City, normally abuzz with around-the-clock activity equal parts raucous and riveting, were unusually quiet during the weekend of July 31st. I didn’t need to bob and weave through Grand Central’s…
Weekend Preview: ‘Spider-Man: Brand New Day’ Represents the Pinnacle of Audience Enthusiasm
In the midst of a perceived superhero slump, one hero rises above all others (including an overperformer from ancient Greece two weeks prior) to become the pinnacle of what the blockbuster summer genre has to…
Early Movers: Is The Hunger Games Still a Blockbuster IP?
Hollywood is well aware that the defining franchises of the last several decades are showing signs of wear and tear. Star Wars, Marvel, DC, Jurassic Park, Fast & Furious—even the Minions are not immune to…