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Box Office Behavior: A Modern Playbook for Original & New-to-Screen Films

Original and new-to-screen films box office tracking

Unless you’ve been living under a rock — or the Rock, given his propensity for franchises — it’s clear that established intellectual property (films based on comic books, novels, video games, musicals, as well as…

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Weekend Preview: ‘Primate’ Represents 2026’s Baseline Horror

Primate Box Office

One of the first major studio releases of the year this weekend is Primate, going up against January veteran Gerard Butler in Greenland 2: Migration. Also crowding the schedule is a host of holiday holdovers…

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Early Movers: 4 Films Winning Every Early Signal in 2026

The domestic box office totaled roughly $8.6 billion in 2025—on par with 2024 and still 20–25% smaller than the boom years of the late 2010s. Hollywood’s common post-pandemic refrain of “Survive till 2025” has now…

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Box Office Behavior: Hollywood’s Vanishing Middle Class

Film tracking box office mid budget movies Netflix viewership

In 2024, the five major theatrical movie studios — Disney, Universal, Warner Bros., Sony, Paramount — delivered 62 wide releases to cinemas. Just 20 of these films cost less than $100 million to produce. It’s…

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