We’re roughly three-quarters into 2026, and the power of the horror film is one trend from last that has definitely kept the course from year-to-year. But is that trend actually a consistent one in 2026?…
Weekend Preview: ‘The End of Oak Street’ Attempts to Find Sci-Fi’s Surly Audience
Near the tail end of summer, new releases strive to fight it out to be the next potential surprise hit. Although unlikely to be the next Odyssey or Spider-Man, the slight distance from those all-consuming…
Weekend Preview: ‘One Night Only’ Aims for the Romance Genre’s Moving Target
One Night Only will try to carve out an audience this weekend in between two mega-hits just as the romcom genre itself is still trying to carve out theatrical space. Romances definitely still make their…
Box Office Behavior: How ‘Spider-Man: Brand New Day’ Beat ‘No Way Home’
The streets of New York City, normally abuzz with around-the-clock activity equal parts raucous and riveting, were unusually quiet during the weekend of July 31st. I didn’t need to bob and weave through Grand Central’s…
Weekend Preview: ‘Spider-Man: Brand New Day’ Represents the Pinnacle of Audience Enthusiasm
In the midst of a perceived superhero slump, one hero rises above all others (including an overperformer from ancient Greece two weeks prior) to become the pinnacle of what the blockbuster summer genre has to…
Early Movers: Is The Hunger Games Still a Blockbuster IP?
Hollywood is well aware that the defining franchises of the last several decades are showing signs of wear and tear. Star Wars, Marvel, DC, Jurassic Park, Fast & Furious—even the Minions are not immune to…
The World Cup and ‘The Odyssey’ Wanted the Same Audience. Both Won
There are two unshakable realities that help determine a company’s success or failure: both consumer attention and disposable income are terrifyingly limited resources. Without an endless supply of either, the sports and film industries attempt…
Tracking Schedule – Week of 7/20
The chart below shows the films that are scheduled to be fielded this week. Titles one through eight are set, nine and 10 are subject to change if an unexpected event disrupts the schedule. If…
Weekend Preview: The Data Behind The Odyssey’s IMAX Moment
This weekend marks the release of one of the most anticipated films of the year, The Odyssey from Christopher Nolan. Although anticipated in cinephile circles, without an established superhero IP or a Barbie boost, The…
The World Cup Is Not the Super Bowl (And That’s the Point)
Every year, the network broadcasting the Super Bowl seems to set a new record for the cost of a 30-second advertisement. And every year, Hollywood appears to ignore the results. Movie trailers during America’s most-watched…