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Box Office Behavior: The Surprising Science of Counterprogramming
Even without a Barbenheimer marketing crossover, many theatrical release weekends boast their own attempt at mutually beneficial counterprogramming. When there is direct opening weekend competition, the film that earns more at the box office is technically the “winner.” But the...
Box Office Behavior: Can Pre-Release Buzz Predict a Movie’s Box Office Legs?
Consumer demand for household necessities is remarkably reliable. It’s hardly a surprise that people want running water and electricity. Thanks to a natural universal need and consistent seasonal usage patterns, providers can reasonably forecast revenue years into the future. Hollywood...
Box Office Behavior: What First Trailers Tell Us About a Movie’s Box Office Potential
Movie trailers have taken on an event-level status of their own in Hollywood. Anticipation for brief snippets from upcoming films across teasers, trailers and convention-exclusive releases creates its own distinct demand. The viewership numbers for the highest-performing trailers keep going...
Box Office Behavior: From Black List Buzz to Audience Buy-In
Every December for the past 21 years, film producer and all around great Twitter/X follow, Franklin Leonard releases The Black List: Hollywood’s favorite unproduced screenplays, as voted on by hundreds of film executives. It’s a sophisticated sample of which stories...
Weekend Preview: Will ‘Resident Evil’ Rely on Video Game or Legacy Franchise Audiences?
Like 2025, this year will see a horror movie become the first heavy hitter of September, and potentially own the highest box office opening until the Thanksgiving window. Last year, The Conjuring: Last Rites ($84 million opening) broke franchise records...
Weekend Preview: ‘Practical Magic 2’ Is a Lesson in Legacy Sequels
Legacy sequels are nothing new in Hollywood. Even subgenres within this gimmick follow their own trends. Specifically, female-driven cult classic legacy sequels reveal the varying degrees of success of recent attempts in duplicating or manifesting a hit. Disney+ exclusive Hocus...
Weekend Preview: ‘By Any Means’ Splits the Difference Between Theatrical & Home Intent
One final summer vacation weekend for Labor Day can have a lot of options that take priority over the normal theatrical schedule. But “less of a priority” is a far cry from “no priority.” It is up to studios and...
Box Office Behavior: ‘Other Mommy’ Is Making the Most of the Nolan Bump
Movie theaters have been promoting coming attractions for more than 110 years. You’d think a century-plus of running the same playbook would prevent any one trailer from materializing into a “big deal” among jaded audiences today. But you’d be wrong....
Weekend Preview: ‘Coyote vs. Acme’ Tracking Doesn’t Resemble Most Family Films
With summer coming to a close and September’s potential heavy hitters (Practical Magic 2, Resident Evil) in sight, we must ask if there are any surprises left in summer? For the last week of August, Coyote vs. Acme has a...
Weekend Preview: How ‘Insidious: Out of the Further’ Reveals Horror Sequel Trends
We’re roughly three-quarters into 2026, and the power of the horror film is one trend from last that has definitely kept the course from year-to-year. But is that trend actually a consistent one in 2026? The successive hits in Obsession...
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