Every year, the network broadcasting the Super Bowl seems to set a new record for the cost of a 30-second advertisement. And every year, Hollywood appears to ignore the results. Movie trailers during America’s most-watched…
Early Movers: Can ‘Cliff Booth’ Become Netflix’s First True Theatrical Event?
Netflix, long allergic to robust theatrical film campaigns, recently hit Hollywood with an exciting one-two punch. Greta Gerwig’s Narnia: The Magician’s Nephew will become the company’s first-ever global wide release in February, while Brad Pitt’s…
Box Office Behavior: Hollywood Can’t Keep Up With Culture
Damien Chazelle’s Babylon was a critically divisive yet ambitious portrayal of Hollywood’s runaway train evolution in the 1920s. Martin Scorsese’s Killers of the Flower Moon was a stirring historical crime drama that challenged audiences with…
Q1 2026 Box Office Takeaways: Predictable Demand, Chaotic Execution
The stock market largely subsists on quarterly earnings reports. Billions of dollars in company value spiking and sinking based on three-month snapshots of longer-term strategies. Share price charts begin looking like heart rate monitors. It…
Early Movers: Can Netflix’s ‘Narnia’ Reactivate a Dormant Franchise?
Early Movers is a monthly Greenlight Analytics series designed to surface which upcoming films are breaking through early and how they’re doing it. Each installment examines both full-funnel standouts and month-over-month momentum, offering a clearer…
Box Office Behavior: Why Studios Still Spend Millions On Super Bowl Trailers
The Super Bowl was played two weeks ago as of this writing. In a one-sided competition, the most compelling drama may have occurred between the game play. The average 30-second ad spot this year cost…
Box Office Behavior: Hollywood’s Vanishing Middle Class
In 2024, the five major theatrical movie studios — Disney, Universal, Warner Bros., Sony, Paramount — delivered 62 wide releases to cinemas. Just 20 of these films cost less than $100 million to produce. It’s…