Movie theaters have been promoting coming attractions for more than 110 years. You’d think a century-plus of running the same playbook would prevent any one trailer from materializing into a “big deal” among jaded audiences…
Box Office Behavior: How ‘Spider-Man: Brand New Day’ Beat ‘No Way Home’
The streets of New York City, normally abuzz with around-the-clock activity equal parts raucous and riveting, were unusually quiet during the weekend of July 31st. I didn’t need to bob and weave through Grand Central’s…
Weekend Preview: ‘Spider-Man: Brand New Day’ Represents the Pinnacle of Audience Enthusiasm
In the midst of a perceived superhero slump, one hero rises above all others (including an overperformer from ancient Greece two weeks prior) to become the pinnacle of what the blockbuster summer genre has to…
The World Cup and ‘The Odyssey’ Wanted the Same Audience. Both Won
There are two unshakable realities that help determine a company’s success or failure: both consumer attention and disposable income are terrifyingly limited resources. Without an endless supply of either, the sports and film industries attempt…
Weekend Preview: The Data Behind The Odyssey’s IMAX Moment
This weekend marks the release of one of the most anticipated films of the year, The Odyssey from Christopher Nolan. Although anticipated in cinephile circles, without an established superhero IP or a Barbie boost, The…
Early Movers: Summer 2026 Has the Demand. Does It Have the Discipline?
Please indulge me for a moment as I do my best impression of a carnival barker (clears throat): “Step right up, folks, to the annual summer movie season. Come and see this hallowed Hollywood highway…