The stock market largely subsists on quarterly earnings reports. Billions of dollars in company value spiking and sinking based on three-month snapshots of longer-term strategies. Share price charts begin looking like heart rate monitors. It…
Weekend Preview: How ‘Project Hail Mary’ Demonstrates the Power of Tracking Growth
After Scream 7 became the first film of the year to open above $50 million all eyes are on which movie will do it next. The question is if a new-to-screen concept can plant its…
Box Office Behavior: Why Studios Still Spend Millions On Super Bowl Trailers
The Super Bowl was played two weeks ago as of this writing. In a one-sided competition, the most compelling drama may have occurred between the game play. The average 30-second ad spot this year cost…