This weekend marks the release of one of the most anticipated films of the year, The Odyssey from Christopher Nolan. Although anticipated in cinephile circles, without an established superhero IP or a Barbie boost, The…
Weekend Preview: ‘Disclosure Day’ Tests if Steven Spielberg Still Has His Base
If the King of Blockbusters can’t get a summer tentpole film into blockbuster-metric territory, then is the film heading for a disaster day rather than “Disclosure Day”? No, as long as the metrics still appear…
Weekend Preview: ‘The Devil Wears Prada 2’ Hits On Maintenance Over Growth
A legacy sequel? For summer? Groundbreaking. Summer movie season has begun. Michael over-performed like a blockbuster (as we expected). The return of Miranda Priestly is set to similarly open big. But how does one measure…
Q1 2026 Box Office Takeaways: Predictable Demand, Chaotic Execution
The stock market largely subsists on quarterly earnings reports. Billions of dollars in company value spiking and sinking based on three-month snapshots of longer-term strategies. Share price charts begin looking like heart rate monitors. It…
Weekend Preview: How ‘Project Hail Mary’ Demonstrates the Power of Tracking Growth
After Scream 7 became the first film of the year to open above $50 million all eyes are on which movie will do it next. The question is if a new-to-screen concept can plant its…
Box Office Behavior: Why Studios Still Spend Millions On Super Bowl Trailers
The Super Bowl was played two weeks ago as of this writing. In a one-sided competition, the most compelling drama may have occurred between the game play. The average 30-second ad spot this year cost…