If the King of Blockbusters can’t get a summer tentpole film into blockbuster-metric territory, then is the film heading for a disaster day rather than “Disclosure Day”? No, as long as the metrics still appear…
Weekend Preview: ‘The Devil Wears Prada 2’ Hits On Maintenance Over Growth
A legacy sequel? For summer? Groundbreaking. Summer movie season has begun. Michael over-performed like a blockbuster (as we expected). The return of Miranda Priestly is set to similarly open big. But how does one measure…
Q1 2026 Box Office Takeaways: Predictable Demand, Chaotic Execution
The stock market largely subsists on quarterly earnings reports. Billions of dollars in company value spiking and sinking based on three-month snapshots of longer-term strategies. Share price charts begin looking like heart rate monitors. It…
Weekend Preview: How ‘Project Hail Mary’ Demonstrates the Power of Tracking Growth
After Scream 7 became the first film of the year to open above $50 million all eyes are on which movie will do it next. The question is if a new-to-screen concept can plant its…
Box Office Behavior: Why Studios Still Spend Millions On Super Bowl Trailers
The Super Bowl was played two weeks ago as of this writing. In a one-sided competition, the most compelling drama may have occurred between the game play. The average 30-second ad spot this year cost…