Consumer demand for household necessities is remarkably reliable. It’s hardly a surprise that people want running water and electricity. Thanks to a natural universal need and consistent seasonal usage patterns, providers can reasonably forecast revenue…
Box Office Behavior: What First Trailers Tell Us About a Movie’s Box Office Potential
Movie trailers have taken on an event-level status of their own in Hollywood. Anticipation for brief snippets from upcoming films across teasers, trailers and convention-exclusive releases creates its own distinct demand. The viewership numbers for…
Weekend Preview: Will ‘Resident Evil’ Rely on Video Game or Legacy Franchise Audiences?
Like 2025, this year will see a horror movie become the first heavy hitter of September, and potentially own the highest box office opening until the Thanksgiving window. Last year, The Conjuring: Last Rites ($84…
Weekend Preview: How ‘Insidious: Out of the Further’ Reveals Horror Sequel Trends
We’re roughly three-quarters into 2026, and the power of the horror film is one trend from last that has definitely kept the course from year-to-year. But is that trend actually a consistent one in 2026?…
Weekend Preview: ‘Scary Movie’ Is Riding Horror’s Coattails
After the consecutive successes of Obsession and Backrooms, the industry eagerly awaits the next title to extend horror’s hot streak. But with Evil Dead Burn, the next franchise horror film (and only major studio horror…
Weekend Preview: ‘Backrooms’ is the Next ‘Weapons’
This year has no shortage of horror films, from studio franchises to original ideas and everything in between. All entries hope to duplicate the genre’s success from 2025, especially the one-two original horror punch of…