There are two unshakable realities that help determine a company’s success or failure: both consumer attention and disposable income are terrifyingly limited resources. Without an endless supply of either, the sports and film industries attempt…
The World Cup Is Not the Super Bowl (And That’s the Point)
Every year, the network broadcasting the Super Bowl seems to set a new record for the cost of a 30-second advertisement. And every year, Hollywood appears to ignore the results. Movie trailers during America’s most-watched…
The World Cup’s Invisible Audience
FX President John Landgraf, widely considered one of the best executives in small screen history, once said 80% of television viewing is lean back and only 20% is lean-forward. What he meant was that the…