It’s easy to say Toy Story 5 will open to big dollars without any data. Death, taxes and blockbuster box office for this franchise are facts of life. Like The Super Mario Galaxy Movie, the…
Q1 2026 Box Office Takeaways: Predictable Demand, Chaotic Execution
The stock market largely subsists on quarterly earnings reports. Billions of dollars in company value spiking and sinking based on three-month snapshots of longer-term strategies. Share price charts begin looking like heart rate monitors. It…
Weekend Preview: Pixar’s ‘Hoppers’ Poised to Break Animation’s Consistency
Animation is the go-to choice for family movie-going while also providing a reliable return for theaters. Over last year, and excluding juggernauts like Zootopia 2, animated films have consistently opened in the $15 million to…
Box Office Behavior: Why Studios Still Spend Millions On Super Bowl Trailers
The Super Bowl was played two weeks ago as of this writing. In a one-sided competition, the most compelling drama may have occurred between the game play. The average 30-second ad spot this year cost…