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Box Office Behavior: How ‘Spider-Man: Brand New Day’ Beat ‘No Way Home’

Spider-Man: Brand New Day Box Office Tracking Analysis

The streets of New York City, normally abuzz with around-the-clock activity equal parts raucous and riveting, were unusually quiet during the weekend of July 31st. I didn’t need to bob and weave through Grand Central’s…

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Weekend Preview: ‘Spider-Man: Brand New Day’ Represents the Pinnacle of Audience Enthusiasm

Spider-Man Box Office Marvel

In the midst of a perceived superhero slump, one hero rises above all others (including an overperformer from ancient Greece two weeks prior) to become the pinnacle of what the blockbuster summer genre has to…

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Weekend Preview: ‘Supergirl’ and the New Comic Box Office Reality

Supergirl box office projection

Last year saw the start of James Gunn’s new DC cinematic universe with Superman, which became the highest grossing comic book movie of the year ($354 million domestic). In 2026, Marvel retaliates by bringing in…

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Box Office Behavior: Stop Greenlighting the Best Case Scenario

Box Office Projections

Is the glass half empty or half full? Does every cloud have a silver lining or are you looking through rose-colored glasses? Personal lives may reward eternal optimists while punishing buzzkills. Your volume of annual…

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Early Movers: Clarifying The ‘Avengers: Doomsday,’ ‘Dune 3’ & ‘Jumanji 3’ Battle

There’s a strong case to be made that the most valuable real estate on the theatrical calendar is the December holiday window. Kids are off from school, adults are off from work. Families are desperate…

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