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Weekend Preview: ’28 Years Later: The Bone Temple’ and the Sequel Marketing Test

28 Years Later: The Bone Temple

The sequel to 28 Years Later, releasing only seven months after its June 2025 release date, is the third consecutive horror film of the new year and one of the most highly anticipated horror follow-ups….

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Box Office Behavior: A Modern Playbook for Original & New-to-Screen Films

Original and new-to-screen films box office tracking

Unless you’ve been living under a rock — or the Rock, given his propensity for franchises — it’s clear that established intellectual property (films based on comic books, novels, video games, musicals, as well as…

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Weekend Preview: ‘Primate’ Represents 2026’s Baseline Horror

Primate Box Office

One of the first major studio releases of the year this weekend is Primate, going up against January veteran Gerard Butler in Greenland 2: Migration. Also crowding the schedule is a host of holiday holdovers…

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Early Movers: 4 Films Winning Every Early Signal in 2026

The domestic box office totaled roughly $8.6 billion in 2025—on par with 2024 and still 20–25% smaller than the boom years of the late 2010s. Hollywood’s common post-pandemic refrain of “Survive till 2025” has now…

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Box Office Behavior: Hollywood’s Vanishing Middle Class

Film tracking box office mid budget movies Netflix viewership

In 2024, the five major theatrical movie studios — Disney, Universal, Warner Bros., Sony, Paramount — delivered 62 wide releases to cinemas. Just 20 of these films cost less than $100 million to produce. It’s…

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