The chart below shows the films that are scheduled to be fielded this week. Titles one through eight are set, nine and 10 are subject to change if an unexpected event disrupts the schedule. If…
Weekend Preview: Pixar’s ‘Hoppers’ Poised to Break Animation’s Consistency
Animation is the go-to choice for family movie-going while also providing a reliable return for theaters. Over last year, and excluding juggernauts like Zootopia 2, animated films have consistently opened in the $15 million to…
Early Movers: Can Netflix’s ‘Narnia’ Reactivate a Dormant Franchise?
Early Movers is a monthly Greenlight Analytics series designed to surface which upcoming films are breaking through early and how they’re doing it. Each installment examines both full-funnel standouts and month-over-month momentum, offering a clearer…
Tracking Schedule – Week of 3/2
The chart below shows the films that are scheduled to be fielded this week. Titles one through eight are set, nine and 10 are subject to change if an unexpected event disrupts the schedule. If…
Weekend Preview: What Type of Scary Movie is ‘Scream 7’ at the Box Office?
As we previously covered, there were early indicators for which films could be 2026’s first $50 million openers (or close to it). However, separate data points do not tell the whole story. Trends over time…
Box Office Behavior: Why Studios Still Spend Millions On Super Bowl Trailers
The Super Bowl was played two weeks ago as of this writing. In a one-sided competition, the most compelling drama may have occurred between the game play. The average 30-second ad spot this year cost…
Tracking Schedule – Week of 2/23
The chart below shows the films that are scheduled to be fielded this week. Titles one through eight are set, nine and 10 are subject to change if an unexpected event disrupts the schedule. If…
Weekend Preview: ‘I Can Only Imagine 2’ and Identifying Genre Fan Patterns
Horror and action have dominated the release schedule so far this year, and many of those exhibited similar patterns. As seen in previous analysis, the similarities help identify better audience comparisons, but do these patterns…
Tracking Schedule – Week of 2/16
The chart below shows the films that are scheduled to be fielded this week. Titles one through eight are set, nine and 10 are subject to change if an unexpected event disrupts the schedule. If…
Tracking Schedule – Week of 2/9
The chart below shows the films that are scheduled to be fielded this week. Titles one through eight are set, nine and 10 are subject to change if an unexpected event disrupts the schedule. If…