Netflix, long allergic to robust theatrical film campaigns, recently hit Hollywood with an exciting one-two punch. Greta Gerwig’s Narnia: The Magician’s Nephew will become the company’s first-ever global wide release in February, while Brad Pitt’s…
Box Office Behavior: Why Studios Still Spend Millions On Super Bowl Trailers
The Super Bowl was played two weeks ago as of this writing. In a one-sided competition, the most compelling drama may have occurred between the game play. The average 30-second ad spot this year cost…