Disney returns to its familiar Memorial Day weekend spot with the first Star Wars film in seven years—Star Wars: The Mandalorian and Grogu. The positioning is familiar for Disney, as eight years prior the studio…
Early Movers: Summer 2026 Has the Demand. Does It Have the Discipline?
Please indulge me for a moment as I do my best impression of a carnival barker (clears throat): “Step right up, folks, to the annual summer movie season. Come and see this hallowed Hollywood highway…
Box Office Behavior: Why Studios Still Spend Millions On Super Bowl Trailers
The Super Bowl was played two weeks ago as of this writing. In a one-sided competition, the most compelling drama may have occurred between the game play. The average 30-second ad spot this year cost…