After the consecutive successes of Obsession and Backrooms, the industry eagerly awaits the next title to extend horror’s hot streak. But with Evil Dead Burn, the next franchise horror film (and only major studio horror…
Weekend Preview: What Type of Scary Movie is ‘Scream 7’ at the Box Office?
As we previously covered, there were early indicators for which films could be 2026’s first $50 million openers (or close to it). However, separate data points do not tell the whole story. Trends over time…
Box Office Behavior: Why Studios Still Spend Millions On Super Bowl Trailers
The Super Bowl was played two weeks ago as of this writing. In a one-sided competition, the most compelling drama may have occurred between the game play. The average 30-second ad spot this year cost…
2026’s First $50M Opener: The Race Between Romance and Horror
Remember during the streaming boom of 2019-2022 when Wall Street would inflate or punish media stocks based on quarterly subscriber numbers while completely ignoring profitability and free cash flow? It was the entertainment era equivalent…
Early Movers: 4 Films Winning Every Early Signal in 2026
The domestic box office totaled roughly $8.6 billion in 2025—on par with 2024 and still 20–25% smaller than the boom years of the late 2010s. Hollywood’s common post-pandemic refrain of “Survive till 2025” has now…