In the first quarter of 2026, horror came in many shapes and sizes—low budget overperformers, midbudget over- and underperformers, and new franchise releases. All followed common trends in horror. But the differences in scale between…
Weekend Preview: Audience Enthusiasm Behind ‘They Will Kill You’ Speaks Volumes About Horror
Earlier this year, we established the baseline horror audience with January’s Primate. With it, we highlighted the foundational metrics and ratios that apply to horror releases throughout the rest of 2026. This helps uncover which…
Weekend Preview: ’28 Years Later: The Bone Temple’ and the Sequel Marketing Test
The sequel to 28 Years Later, releasing only seven months after its June 2025 release date, is the third consecutive horror film of the new year and one of the most highly anticipated horror follow-ups….
Box Office Behavior: A Modern Playbook for Original & New-to-Screen Films
Unless you’ve been living under a rock — or the Rock, given his propensity for franchises — it’s clear that established intellectual property (films based on comic books, novels, video games, musicals, as well as…
Weekend Preview: ‘Primate’ Represents 2026’s Baseline Horror
One of the first major studio releases of the year this weekend is Primate, going up against January veteran Gerard Butler in Greenland 2: Migration. Also crowding the schedule is a host of holiday holdovers…