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Box Office Behavior: Why Studios Still Spend Millions On Super Bowl Trailers

Star Wars: The Mandalorian & Grogu Box Office projection

The Super Bowl was played two weeks ago as of this writing. In a one-sided competition, the most compelling drama may have occurred between the game play. The average 30-second ad spot this year cost…

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Box Office Behavior: $10M Super Bowl Film Trailers Are Just Empty Marketing Calories

super Bowl Movie Trailers box office

“Now the Eagles get it back. They’re gonna run some clock… or maybe… THROW THE DAGGER. HURTS GOING DEEP, FOR IT ALL… DEVONTA SMITH!!! HE’S GOT IT!!! TOUCHDOWN!!!” The Super Bowl is built on moments…

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