Every year, the network broadcasting the Super Bowl seems to set a new record for the cost of a 30-second advertisement. And every year, Hollywood appears to ignore the results. Movie trailers during America’s most-watched…
Early Movers: Clarifying The ‘Avengers: Doomsday,’ ‘Dune 3’ & ‘Jumanji 3’ Battle
There’s a strong case to be made that the most valuable real estate on the theatrical calendar is the December holiday window. Kids are off from school, adults are off from work. Families are desperate…
Weekend Preview: Pixar’s ‘Hoppers’ Poised to Break Animation’s Consistency
Animation is the go-to choice for family movie-going while also providing a reliable return for theaters. Over last year, and excluding juggernauts like Zootopia 2, animated films have consistently opened in the $15 million to…