Early Movers is a monthly Greenlight Analytics series designed to surface which upcoming films are breaking through early and how they’re doing it. Each installment examines both full-funnel standouts and month-over-month momentum, offering a clearer…
Box Office Behavior: Why Studios Still Spend Millions On Super Bowl Trailers
The Super Bowl was played two weeks ago as of this writing. In a one-sided competition, the most compelling drama may have occurred between the game play. The average 30-second ad spot this year cost…
Box Office Behavior: Hollywood’s Vanishing Middle Class
In 2024, the five major theatrical movie studios — Disney, Universal, Warner Bros., Sony, Paramount — delivered 62 wide releases to cinemas. Just 20 of these films cost less than $100 million to produce. It’s…