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Weekend Preview: ’28 Years Later: The Bone Temple’ and the Sequel Marketing Test

28 Years Later: The Bone Temple

The sequel to 28 Years Later, releasing only seven months after its June 2025 release date, is the third consecutive horror film of the new year and one of the most highly anticipated horror follow-ups….

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Box Office Behavior: A Modern Playbook for Original & New-to-Screen Films

Original and new-to-screen films box office tracking

Unless you’ve been living under a rock — or the Rock, given his propensity for franchises — it’s clear that established intellectual property (films based on comic books, novels, video games, musicals, as well as…

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Weekend Preview: ‘Primate’ Represents 2026’s Baseline Horror

Primate Box Office

One of the first major studio releases of the year this weekend is Primate, going up against January veteran Gerard Butler in Greenland 2: Migration. Also crowding the schedule is a host of holiday holdovers…

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