Netflix, long allergic to robust theatrical film campaigns, recently hit Hollywood with an exciting one-two punch. Greta Gerwig’s Narnia: The Magician’s Nephew will become the company’s first-ever global wide release in February, while Brad Pitt’s…
Early Movers: Can Netflix’s ‘Narnia’ Reactivate a Dormant Franchise?
Early Movers is a monthly Greenlight Analytics series designed to surface which upcoming films are breaking through early and how they’re doing it. Each installment examines both full-funnel standouts and month-over-month momentum, offering a clearer…