Data is more abundant today than ever and with AI to help automate processes (and preside over criminal trials), predicting film outcomes from standardized data should be easier, right? Well, not exactly. Processes can be…
Box Office Behavior: A Modern Playbook for Original & New-to-Screen Films
Unless you’ve been living under a rock — or the Rock, given his propensity for franchises — it’s clear that established intellectual property (films based on comic books, novels, video games, musicals, as well as…