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Weekend Preview: ‘Spider-Man: Brand New Day’ Represents the Pinnacle of Audience Enthusiasm

Spider-Man Box Office Marvel

In the midst of a perceived superhero slump, one hero rises above all others (including an overperformer from ancient Greece two weeks prior) to become the pinnacle of what the blockbuster summer genre has to…

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Early Movers: Can ‘The Super Mario Galaxy Movie’ Grow Beyond Its Breakout?

Early Movers is a new monthly Greenlight Analytics series designed to surface which upcoming films are breaking through early and how they’re doing it. Each installment examines both full-funnel standouts and month-over-month momentum, offering a…

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Early Movers: 4 Films Winning Every Early Signal in 2026

The domestic box office totaled roughly $8.6 billion in 2025—on par with 2024 and still 20–25% smaller than the boom years of the late 2010s. Hollywood’s common post-pandemic refrain of “Survive till 2025” has now…

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