Earlier this year, we established the baseline horror audience with January’s Primate. With it, we highlighted the foundational metrics and ratios that apply to horror releases throughout the rest of 2026. This helps uncover which…
Weekend Preview: ‘Primate’ Represents 2026’s Baseline Horror
One of the first major studio releases of the year this weekend is Primate, going up against January veteran Gerard Butler in Greenland 2: Migration. Also crowding the schedule is a host of holiday holdovers…