What We Offer

Gain early insights into audience intent and enthusiasm across key theatrical and at-home viewing segments.

Our tracking surveys cover:

• Frequent moviegoers, Casual moviegoers, and Individuals who prefer to watch movies at home

Deeper enthusiasm insights include:

• Dormant Awareness
• Unaware Theatrical Intent / Unaware Interest
• Opening Weekend Intent Among Aware
• Theatrical Interest Among Aware / Interested
• Intent Conversion

Test loglines, screenplays, IP, and talent alignment early to identify potential with confidence.

Our process also includes:

• Testing promotional assets and creative concepts
• Validating audience appeal before greenlighting

A proprietary data framework that quantifies and compares talent performance to guide smarter casting, marketing, and engagement decisions.

What it measures:

• Awareness, Fandom, Theatrical/Streaming Intent
• Attributes such as Authentic, Funny, Likable, Inspirational, Trendy, Good Actor, Sexy, Overrated/Underrated
• Online presence indicators like Social Media Followers and Wikipedia Page Views

The Talent DNA algorithm organizes this data into four pillars:

• Career Genome
• Collaboration Network
• Market Position
• Future Potential

Ready-to-use and custom audience models that move beyond age/gender to capture genre preferences, talent affinities, and psychographic clusters.

Highlights:

• Proven activation via LiveRamp and The Trade Desk
• Campaign deployments for major studios such as Amazon, MGM, and Lionsgate

Explore Our Audiences

Leverage proprietary audience models spanning theatrical, streaming, sports, and hybrid ecosystems.

Designed to:

• Enable cross-platform targeting
• Support integrated theatrical and streaming strategies

Stay ahead of the curve with short, data-driven insights that identify:

• Emerging cultural trends
• Talent resonance and audience shifts
• Timely opportunities for campaign optimization